Newsletter UAJC "Three whales" of Japan

Japanese specifics of marketing - in close contact with customers and ingenuity in on business practices. Key features of modern maketing:

• Initiative;
• speed;
• consumer satisfaction.

The latter - a basic feature of all marketing theory, therefore, two others - is necessary. That is, modern marketing should be based on a fast, flexible planning initiatives at the center which should always be the customer.

Thus, there are three basic principles of marketing:

• immediate priority of the consumer - the man is a major resource for the country's labor and object, the needs of which is the main purpose of marketing, with each using an individual approach aimed at establishing long-term relationships;
• information technology, providing speed, transparency, creativity and use of the newest technologies for which the company receives information about customers with the help of CRM concepts;
• creativity and entrepreneurial spirit in making marketing decisions. US marketers collect data, Japanese is trying to predict future trends. The study focused on more real than potential customers.

For a company it is important to know the opinion of the buyer, who has already tried the product. The Japanese do not spend money on pre-sales research, and expand the range and learn from real market experience. Marketing for the Japanese - is part of the business, which they use for granted. Marketing in Japan.

Less than forty years Japan has evolved from a developing country into a leader in global exports of vehicles and NTP. Imagine this small country with no significant natural resources, with a shattered economy after World War II could create their own marketing philosophy and achieve such significant results.

Japanese marketing is the integrity of the producer and consumer experiences and meet the desires of the last at this level, as the manufacturer would satisfy their own desires. Tactical approach to its implementation through service to the consumer goods and services.

Interestingly, marketers do not ask to consumers which products they wish to have and keep a client creating a new product. Continually conducting market research and know the needs of the consumer, in addition, they can predict for the future, creating a unique new product, which the consumer does not want to refuse. They proved that it is important not only to know what consumers want today, and understand what he wants tomorrow.

Japanese business wisdom is clear: leave the customer satisfied, whether he be grateful and honest partners, and the profit will come as a reward for their work. Profit is not the objective, it is the result of the mission. While traditional marketing - profit is the goal, and customer satisfaction - a tool to achieve it.

Material prepared by Huk M.R

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