Life axiom: encounters with famous creative personalities are particularly memorable in childhood. An almost two-hour lesson-dialogue, held on June 7 by the presenter of the TV channel “Kyiv24,” lecturer at the Kyiv National University of Culture and Arts (KNUCA), and journalist Anastasia Krasnytska for students of the media school in Vasylkiv (Kyiv region) and pupils of the information and creative agency “Yun-press” (Kyiv Palace of Children and Youth), was dedicated to the celebration of Journalist Day. Ms. Krasnytska has 15 years of professional experience in television (over 4,000 hours of live TV broadcasts).

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Therefore, the topic of the meeting in the exhibition hall of the State Polytechnic Museum at Igor Sikorsky KPI (an exhibition of photography, film technology, and television) with schoolchildren of various ages who devote their free time to studying the basics of modern mass media communication sounded promising and interesting: “From voice to presence: how to be convincing on camera and live.”
The highlight of the workshop by A. Krasnytska was to allow each of the thirty participants to try their hand at being a real TV presenter under the guidance of a master of live TV broadcasts. The workshop was based on the teaching methodology of one of the most difficult disciplines for training future TV and radio presenters, video bloggers, reporters, etc. – voice training (a system of exercises and drills to improve voice quality, strength, pitch, timbre, and breathing). So, long before going on air in a mock museum television studio with a retro camera, future TV reporters learned to breathe correctly and adjusted their chest register. And also... they puffed out their cheeks, clicked their tongues as if imitating the sound of a horse running, hummed like a locomotive, played broken telephone, and learned how to work on live TV...

The well-known TV presenter was able to immerse the schoolchildren in the television atmosphere from the other side of the screen. “This is so that,” said the public speaking coach, TV presenter, and now senior administrator of the State Polytechnic Museum at Igor Sikorsky KPI, Larysa Bogdanova, said after the workshop, “so that young talents have an idea of the charisma of a TV presenter and develop confidence in front of the camera...”

What should the first live encounter with a television audience be like? Anastasia Krasnytska believes that by mastering the P-D-K method (P – simple fact, D – surprising twist when addressing viewers, K – useful conclusion for the audience), you can overcome any psychological barriers on the way to the television community.

Among the questions addressed to Ms. Anastasia by young men and women was this: “What is the secret of your success?” The answer lies in A. Krasnytska's personal acronym. It is about “PLED,” where P stands for professionalism, L for humanity, E for extroversion, and D for experience. She is convinced that with PLED, one can dream of a career in television and radio journalism.

Viktor Zadvorov, Photo by the author

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