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Marketing case competition

2015.04.18 Фінальна  частина IX Всеукраїнського студентського кейс-змагання з маркетингу

Final part of IX All-Ukrainian student competition case-Marketing Rising Industrial Marketing Stars, organized by the Department of Industrial Marketing FMM was held April 18 in "KPI".

Each year contestants discuss the real situation on one of the Ukrainian enterprises, and provide recommendations to improve its marketing. This year the information provided for writing Case marketers water park DreamIsland. Student teams had to identify the main trends in the Ukrainian market entertainment and recreation, to analyze the possibility of attracting new segments to the water park and offer a quarterly plan promotion services water park.

In the qualifying stage participated 15 teams from different universities of Kyiv and other cities. To the final entered eight best teams, who presented their solutions to problems jury consisting CEO Ukrainian Marketing Association I.V.Lylyk; mendzhera marketing the water park "DreamIsland" K.Sorokinoyi; Internet marketer SEC "DreamTown" S.Sinenko; Ya.Prystupy the agency Media Direction Ukraine and representatives of the department.

During performances the team found all the creativity and originality, the ability to answer difficult questions from teams competing and the jury. But the prizes won by those who are able to demonstrate a logical and structured presentation and argue the practical significance of its findings and recommendations.

The winner was the team of 3rd year of "KPI" "OldYellowBricks" consisting A.Vasylenko, D.Kravets, O.Bucher, I.Tokarchuk and K.Tsymbal (pictured); Second place was taken by the team of Kharkiv National Automobile and Highway University. Third place was shared by the team: "Lisa" from Kyiv National Economic University and "Kotler's Witnesses" from the Institute of Business and Advanced Technologies "Lviv Polytechnic".

The jury also noted the team "Narnia" with "KPI" (A.Novoseletska, T.Holuboka, D.Zmitrovych, N.Kacharaba and N.Trofimuk) for the best presentation and answer questions; team "Mafia" of Kharkiv Self Building and Architecture, creativity and original ideas; team "Marketers P" (team "KPI" and KNEU) for logic and practice-oriented recommendations.

The teams gained valuable experience solving real practical problems and received critical comments marketers, interesting criticism recommendations for the future. In particular, they noted the need for economic assessment of the proposed measures, a deeper analysis of consumer motivations and preliminary market research for understanding the behavior of different segments.

Congratulations to the winners and hope that next year's competition case-marketers gather more participants!

Tatiana Spivakovskaya,
 Associate Professor of Industrial Marketing


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