Nineteen best students of industrial marketing successfully passed examination in the organization of market researches in the Kiev accreditation center of the Ukrainian Association of Marketing (UAM) and received the corresponding certificates.
Certification procedure is carried out for the purpose of assessment the specialists on compliance of their knowledge and skills to positions which marketing specialists can occupy. In the employment market certificates of UAM are highly appreciated by employers as an independent confirmation of readiness of the marketing specialist to practical realities and the ability to carry out professional functions and duties at certain positions.
It should be noted that the qualified commission consisted of not only known scientists, but also representatives of successful business: Irina Lylyk, the director general of UAM, the national representative of ESOMAR in Ukraine; prof. Mikhail Oklander, the vice-president of UAM,the head of the marketing department of the Odessa national polytechnical university; the prof. Sergey Solntsev, the chairman of the qualified commission for marketing researches of UAM, the head of the department of industrial marketing of NTUU "KPI"; Oksana Yashkina, the associate professor of Odessa National Economic University; Ivan Lyubarsky, the director general of the company of IRS; Sergey Povazhnyuk, executive director of the company Ukrpromouterexpertize; Sergey Glamazda, the company ASNilsen, Ukraine.
Such complex selection of experts of the qualification commission allows to define accurately requirements to the organization of market researches in Ukraine, the technique and instruments of their realization which completely correspond to market requirements. So, during the examination the professional discussions and discussions which allowed to reach mutual understanding and agreement on the fundamental questions of science and practice came on repeatedly.
The format of the public examination in which the current certification of marketing specialists was carried out, turned in the considerable professional event for students and teachers of the department of industrial marketing who came to support their colleagues and pupils. That professional experience which was gained by the participants and observers, accurately defined the actual directions of the scientific researches, allocated innovative tools of their organization and realization, showed the close connection of the theoretical marketing with the realities and requirements of the employment market of marketing specialists.
The qualification commission highly appreciated quality of marketing specialists training of NTUU "KPI". In particular, Irina Lylyk noted: "Graduates of the department of industrial marketing occupy today the leading positions on the enterprises thanks largely to thorough knowledge of the market researches and deep theoretical preparation. The conducted tests confirmed high reputation of the university and gave the opportunity to students to receive the attractive offers concerning the first workplace". The results of certification of UAM is confirmation that in FMM as a whole and the department of industrial marketing in particular the favorable conditions for effective professional education of creative talented youth are created.
We congratulate the students of the department of industrial marketing who received UAM certificates, with successful professional recognition and we wish them further success and achievements.