On 5-6 March the Seventh National Scientific Conference of Students and Young Scientists was held. According to the program plenary sessions, workshops and case competitions were held.
Topic issues in contemporary industrial marketing conditions, innovative marketing in the modern scientific and technological environment, strategic marketing and marketing management, marketing research and branding and marketing communications were discussed. The event brought together students and graduate students of Kyiv (NTUU "KPI", Kyiv National Economic University named after W. Getman, University of "Kyiv-Mohyla Academy", KNUTD), city (NU "Lviv Polytechnic"), Dnipropetrovsk (DNU Gonchar university, NSU), Odessa Mechnikov university, UNP) and others. About 80 applications and abstracts were filed, of which 56 passed the review and have been approved for publication in the Proceedings.
Representatives of NTUU "KPI" - Elena Tarasenko and Evgeny Vasilenko Anastasia Popovich won among the sections.
At the conference workshops by leading marketers and economists of Ukraine ("System-reflective Marketing" by Andrew Dligach - CEO Group of Companies Advanter Group, "Content marketing as the main weapon of marketing" by Alexander Yurchak - director of the consulting agency "B2B Ray","Loyalty Programs" by Dmitry Dzhedzhula, Anna Shevchenko - Marketing group OS-Direct," Three whales of Internet marketing "by Anton Voroniuk - coordinator training Center" Web-PromoExperts ") were held.